We proudly knit all of our socks in Broomfield, Colorado.

The SOS mission is to provide the best quality performance socks on the market, period. We don't believe that simply because a sock is technical means that it can't be colorful, expressive, or durable. We strive to make socks that are just as rugged and beautiful as the mountains around us in Colorado. We believe that we can do all of that at a reasonable cost to the consumer and by caring for the environment along the way.

Save Our Soles was founded in 2003 in Denver, Colorado by Steve Tofan. A long-time sales rep in the cycling world, Steve was inspired by the need for a technical cycling sock with exciting designs. Once his family started to grow, he knew that it was time to get off the road and start his sock company.

The early path was not easy; almost every knitting mill in the United States is on the east coast. Conventional wisdom said that the high altitude in Colorado would affect the knitting process, so SOS Socks began by outsourcing to the mills back east. Not being anywhere near the knitting process was a problem for Steve, though -- it didn't allow him to experiment easily to make a better sock, and it certainly didn't allow for much quality control of the socks being made. In 2005, Steve invested in his first Italian knitting machine and began producing the socks himself at a small facility in Denver. Three years later, the word on the quality of SOS Socks was out. The company outgrew that small space and moved its headquarters to nearby Westminster. In early 2019 we've moved again down the street to Broomfield.

SOS has continued to grow and expand to make the best socks on the market for all the activities of the mountain athlete and beyond. It now produces socks specifically tailored to not only cycling, but running, hiking, triathlon, and skiing, and our custom program reaches athletes of all disciplines.

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Toll-Free: 866.274.6558